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Are We Currently in the Game Layer Decade?
Last week, I had the chance to visit SXSW Interactive on behalf of Ketchum. I wasn’t there specifically for any clients we work with, but instead, Ketchum sent me alongside my Ketchum Social Media...
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Why 2015 Will Be the Best SXSW Yet!
From once a small spin-off conference to one of the world’s most talked about events, SXSW Interactive 2015 kicks off this week (March 13-17) in Austin, Texas. Whether you’re a 2015 conference attendee...
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SXSW 2015 Survival Guide
A biochemist, cosplay Sailor Moon and Malcolm Gladwell walk into a bar … That would be the opening to a pretty hilarious joke if it wasn’t bound to be realized at #SXSW2015. This year’s conference...
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SXSW: My Office on Mars
More than anything else, SXSW is a realm of possibilities; the promise of a smarter and more transparent future. Austin is teaming with change-agents, event-activators and dynamic speakers – meaning...
View ArticleClik here to view.
SXSW: Sessions, SouthBites and Social
Not knowing what to expect, I went to SXSW 2015 feeling a bit intimidated. Like any PR professional worth their stuff, I did my homework. I downloaded the SXSW Go app, researched sessions and speakers...
View ArticleClik here to view.
SXSW Wrap-up Report: 10 trends for brands
SXSW, the annual music, film and interactive conference took place in Austin, Texas last week. Ketchum had a team on the ground and here are ten things that we spotted. There are lessons on content,...
View ArticleClik here to view.
Health-Tech @SXSW: A Purpose-Built Health Communications Strategy Starts with...
For SXSW Interactive 2016, I set my sights on a mobile-health-only education track. I did this for two reasons. First, to better understand the latest in what mobile development and wearables companies...
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SXSW 2017: Rebooting Your Heart-Drive
SXSW is well-known as the launchpad for many technology start-ups like Twitter, FourSquare and Meerkat. While there are fewer breakout launches these days, the tech talk was still abundant with panel...
View ArticleClik here to view.
Seven Trends From SXSW: A Future in Flux
Social responsibility has moved from the edge of a brand’s identity to the center. And with that shift, the role of CMOs has evolved to also include advocacy. A lot of companies are playing catch-up in...
View ArticleClik here to view.
Why 2015 Will Be the Best SXSW Yet!
From once a small spin-off conference to one of the world’s most talked about events, SXSW Interactive 2015 kicks off this week (March 13-17) in Austin, Texas. Whether you’re a 2015 conference attendee...
View ArticleClik here to view.
SXSW 2015 Survival Guide
A biochemist, cosplay Sailor Moon and Malcolm Gladwell walk into a bar … That would be the opening to a pretty hilarious joke if it wasn’t bound to be realized at #SXSW2015. This year’s conference...
View ArticleClik here to view.
SXSW: My Office on Mars
More than anything else, SXSW is a realm of possibilities; the promise of a smarter and more transparent future. Austin is teaming with change-agents, event-activators and dynamic speakers – meaning...
View ArticleClik here to view.
SXSW: Sessions, SouthBites and Social
Not knowing what to expect, I went to SXSW 2015 feeling a bit intimidated. Like any PR professional worth their stuff, I did my homework. I downloaded the SXSW Go app, researched sessions and speakers...
View ArticleClik here to view.
SXSW Wrap-up Report: 10 trends for brands
SXSW, the annual music, film and interactive conference took place in Austin, Texas last week. Ketchum had a team on the ground and here are ten things that we spotted. There are lessons on content,...
View ArticleClik here to view.
Health-Tech @SXSW: A Purpose-Built Health Communications Strategy Starts with...
For SXSW Interactive 2016, I set my sights on a mobile-health-only education track. I did this for two reasons. First, to better understand the latest in what mobile development and wearables companies...
View ArticleClik here to view.
SXSW 2017: Rebooting Your Heart-Drive
SXSW is well-known as the launchpad for many technology start-ups like Twitter, FourSquare and Meerkat. While there are fewer breakout launches these days, the tech talk was still abundant with panel...
View ArticleClik here to view.
Seven Trends From SXSW: A Future in Flux
Social responsibility has moved from the edge of a brand’s identity to the center. And with that shift, the role of CMOs has evolved to also include advocacy. A lot of companies are playing catch-up in...
View Article